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  • Meagan Vitek 11:10 pm on March 25, 2014 Permalink |
    Tags: , , , , , ,   
    Categories: Project Coordinators ( 113 )

    STWP Process Template – Word Doc 

    Hello PCs!

    I put together a word version of the STWP Process Template from LGED. I figured it would be a great resource for new and old PCs to have in a hard copy, rather than only accessible in LGED.

    Here it is:  STWP Template – 4.10.14

    Any feedback is welcomed 🙂

     

  • Juliette Cook 4:54 pm on March 25, 2014 Permalink |
    Tags: blog posts, ,   
    Categories: MM and Report Writers | Project Coordinators ( 19 )

    blog writing guidelines 

    Hi all,

    becky sent this helpful guide to encourage our clients to write write write!

    here are ways to create a useful blog post that will add pages to sites and quality content:

    Guidelines:
    • Should be 600 words, minimum
    • Have a curiosity-provoking title
    • Should be categories is 1 category (2 at the most)
    10 Types of Blog Posts for a Therapy Website
    • Instructional – Instructional posts tell people how to do something. Tips posts are generally the ones that are among the popular both in the short term, but also in the longer term (ie one of the reasons people search the web is to find out how to do things and if you can rank highly with your tips post you can have traffic over a length of time).
    ·      5 Steps to Solving Your Child’s Sleep Problems
    ·      3 Ways to Decrease Your Anxiety at Night
    • Informational – This is one of the more common blog post types where you simply give information on a topic. It could be a definition post or a longer explanation of some aspect of the niche that you’re writing on. This is the crux of successful sites like wikipedia
    ·      This form is great for handling FAQs
    ·      What is ADHD, exactly
    ·      Can ADHD be Treated in Psychotherapy Without Medication?
    • Reviews – Another highly searched for term on the web is ‘review’ – I know every time I’m considering buying a new product that I head to Google and search for a review on it first. Reviews come in all shapes and sizes and on virtually every product or service you can think of. Give your fair and insightful opinion and ask readers for their opinion – reviews can be highly powerful posts that have a great longevity.
    ·      Reviews of Books (i.e. new books on parenting, managing mood, etc.)
    ·      Reviews of Movies – and why you think potential clients should see them or not
    • Lists – One of the easiest ways to write a post is to make a list. Posts with content like ‘The Top Ten ways to….’, ’7 Reasons why….’ ‘ 5 Favorite ….’, ’3 mistakes that parents make when….’ are not only easy to write but are usually very popular with readers and with getting links from other bloggers. If you start with a brief list (each point as a phrase or sentence) and then develop each one into a paragraph or two you might just end up with a series of posts that lasts you a few days.
    • Interviews – Sometimes when you’ve run out of insightful things to say it might be a good idea to let someone else do the talking in an interview. This is a great way to not only give your readers a relevant expert’s opinion but to perhaps even learn something about the topic you’re writing yourself. One tip if you’re approaching people for an interview– don’t overwhelm them with questions. One of two good questions are more likely to get you a response than a long list of poorly thought through ones.
    • Case Studies – You can’t use real client stories, of course, but you can illustrate, via a case-study-like post, how a couple resolved and issue, or how a client can transition from problem to solution.  Here are some examples of this type of writing from a psychologist.  He gets a lot of traffic from these types of posts:
    • Profiles – Profile posts are similar to case studies but focus in on a particular person. Pick an interesting personality – perhaps someone how suffered from bipolar or depression — and do a little research on them to present to your readers. Point out how they’ve reached a functional place in their lives. This can illustrate the working with issues is possible.
    • Link Posts – The good old ‘link post’ is a favorite of many bloggers and is simply a matter of finding a quality post on another site or blog and linking up to it either with an explanation of why you’re linking up, a comment on your take on the topic and/or a quote from the post. Of course adding your own comments makes these posts more original and useful to your readers. The more original content the better but don’t be afraid to bounce off others in this way.
    • ‘Problem’ Posts – I can’t remember where I picked this statistic up but another term that is often searched for in Google in conjunction with product names is the word ‘problems’. This is similar to a review post (above) but focusses more upon the negatives of something.  For our purposes, this could include
    ·      The Problem with Seeing a Life Coach When You Really Need a Therapist
    ·      The Problem with Grounding Your Kids Every  Time They Violate Your Rules
    Don’t write these pieces just for the sake of them – but if you find a genuine problem with something problem posts can work for you.
    • Contrasting two options – Life is full of decisions between two or more options. Write a post contrasting two approaches that outlines the positives and negatives of each choice. In a sense these are review posts but are a little wider in focus.
    ·   The Differences Between EMDR and Brainspotting
    ·   The Differences Between Supporting and Enabling
     

    • Davina van Buren 12:25 am on March 28, 2014 Permalink | Log in to Reply

      Very informative! I will be using these tips on my own blogs:-) Thanks!

  • Becky DeGrossa 10:13 pm on March 24, 2014 Permalink |
    Tags: , MA, sales, , webinars   
    Categories: All ( 65 )

    Update on Webinar Success for this Month 

    Hi all,

    In an effort to keep you up to date on what is happening on the marketing/sales end of things, I wanted to post this update.

    On Wed, 3/12, I held a webinar called: Not Getting Results in Marketing Your Private
    Practice? Part 1: Check Your Niche

    This was one where I walked through common problems with niche confusion and definition, gave some pointers on how to solve it themselves, and offered our CSM service as help if they needed it.

    We had 172 folks opted in, and 38 were from our LinkedIn efforts — reaching out to grow our list.

    We officially had no standalone CSM sales (expected this would be difficult since it’s amorphous) but got a lot of interest, several consulting calls set up, and lots of thanks/kudos for he webinar. Also, in the STWP sales (see below), more folks than usual requested CSMs.

    It also got some folks on the fence to more seriously consider STWP.

    Next, on Wed, 3/19,I held a webinar called: Not Getting Results in Marketing Your Private
    Practice? Part 1: Analyze Your Marketing

    I walked them through common problem with marketing and how to tell if they had these issues. I told them what we do in our full Marketing Analysis offering and how STWP solves many of these problems. We hoped to sell some MAs…

    We had 200 folks register, and 57 were from our LinkedIn out reach work (it’s working!).

    Turns out, we (thus far) have sold:

    • 8 MAs (marketing analysis engagements)
    • 8 STWPs (Smart Therapy Websites)

    We still have a week before the month is up, so hope to sell a few more STWPs and perhaps some MAs or Adwords deals or maybe just some SEO work.

    Will let you know!

    Let me know if any questions 🙂

     

    • Jane Klein 12:22 am on March 25, 2014 Permalink | Log in to Reply

      Nice job Becky, you crushed those webinars! Jane

    • Laura Wade 12:32 am on March 26, 2014 Permalink | Log in to Reply

      Congrats! Growing numbers each week, people must appreciate your information.

  • Chelsea Raubenheimer 5:22 pm on March 24, 2014 Permalink |  
    Categories: All ( 65 )

    What image files to request from a designer 

    I have a client who was asking about which files to request from a designer for his logo.

    Here is Juliette’s response:

    “They should always get the original files – which usually are .eps,.tiff, .ai, .psd also know as ‘vector’ and always get .jpegs. The original files can be used for alterations to the image really easily. jpegs cannot be altered without losing quality or having to recreate them. So EITHER – .psd, OR .ai OR .eps OR .tiff – they don’t have to have all of them just at least one original”

     

  • Becky DeGrossa 12:01 am on March 22, 2014 Permalink |
    Tags: getty, ,   
    Categories: All ( 65 )

    Getty Images for Free? 

    Hey all — this was sent to me by one of our clients… very interesting.

    http://news.cnet.com/8301-1023_3-57619973-93/getty-images-makes-much-of-its-photo-portfolio-free-to-use/

    At first, I was thinking – great, we can get images for free! But, here is the catch: FREE is not for commercial use. (Our clients are all commercial ventures, promoting their practices).

    Here’s an article that clarifies it: http://www.bjp-online.com/2014/03/10-facts-you-need-to-know-about-getty-images-embed-feature/

    Oh well, seemed too good to be true!

     

  • Jane Klein 10:53 pm on March 20, 2014 Permalink |
    Tags: , , file storage, magical overview, Marketing Analysis, master keyword document, mindmap, , ,   
    Categories: MM and Report Writers | Project Coordinators ( 19 )

    New Protocols and Responsibilities for PCs, Writers, etc. 

    PCs and Writers, here is the protocol for how knowledge is transferred and who is responsible for what aspects of a project. Please review this carefully!

    1. STWP Purchase
    2. Meagan creates new project in LGED (or check to see if one already exists & rename it)
    3. Magical Overview Form – Becky fills out
    4. Becky uploads Magical Form to Files folder in LGED (and notifies PC via LGED)
    5. When Pre Kickoff form is submitted, Meagan will add to LGED & notify the PC via LGED
    6. If Mktg Analysis, Meagan emails Jane MA form.
    7. If Mktg Analysis, Jane uploads Word doc + video link, subsequent versions to LGED / Files
    8. If CSM, PC will confirm availability then invite Jane and client via Google Calendar.
    9. If CSM, Jane uploads mindmap + subsequent versions to LGED / Files
    10. If CSM, PC uploads meeting notes to LGED / Files
    11. Before Kickoff or CSM, PC skims Mktg Analysis if there was one.
    12. Before Kickoff PC consults Master Keyword document.
    13. After kickoff meeting, the PC knows the page names.
    14. Established STWP procedures kick in here, whether writer needed or not.
    15. If MM will be written, PC emails Jessie, using following convention in email title: ASSIGN WRITER: Client Name
    16. Jessie assigns writer and emails writer and PC to inform that they are working together.
    17. Jessie inputs info into the Writer Status Google Doc
    18. PC creates Task for writer in LGED for each individual MM. In the Task, PC provides Page Names, and focus keyword for each page.
    19. Writer spends 10-15 minutes skimming Mktg Analysis and/or Mindmap if they exists. If not please review client’s current/old website for 10 minutes. Writers skims Magical Overview Form.
    20. Writer is directly in touch with client.
    21. Writer sends MM to Jessie for edits, utilizing this convention EDIT: Client Name, Page Name.
    22. Writer gets final version from client sign off.
    23. Writer goes to Site Access doc, finds page in cwdevel site or practicebook, pastes in text, does SEO
    24. Writer completes Task in LGED, PC is informed
    25. PC formats web page to match + adds links

     

     

    • Becky DeGrossa 11:06 pm on March 20, 2014 Permalink | Log in to Reply

      Jane – can you edit item #4, to add UNLESS PROJECT ALREADY EXISTS?

      We have a problem now where we have double projects created in LGED for same client, and I want to prevent that.

      Move #8 up after modified #4 to say, If project already exists in LGED, Meagan will….

      Thanks.

    • Becky DeGrossa 11:10 pm on March 20, 2014 Permalink | Log in to Reply

      Also, Jane, there are no tags in this.

      Please include several:

      Magical overview form, assigning writers, file storage, master keyword document, MA, CSM, mindmap, MM

      We need these posts to be findable or they won’t be usable when needed! Tag, tag, tag…

      Thanks.

    • Juliette Cook 3:41 am on March 25, 2014 Permalink | Log in to Reply

      thanks for doing this Jane. for #23, formatting text, we will need to have a workshop on the formatting standards and show everyone how to add links to text and how to format text on the dashboard.

    • Deborah Kelly 3:28 am on March 26, 2014 Permalink | Log in to Reply

      I got this by email, but this seems like it’s been updated a bit. Thank you for clarifying processes. I’m looking forward to getting even more clarity in the meeting next week.

  • Juliette Cook 12:40 am on March 19, 2014 Permalink |
    Tags: , email servers, going live, Outlook, web hosting   
    Categories: Project Coordinators | Wordpress Developers ( 113 )

    How do I tell a client to set up Outlook on their desktop when switching hosts? 

    hi all,

    i have a client that uses outlook for their email client. they are going live and need to switch email hosting servers. how do i tell the client to re-configure their outlook so that they seamlessly receive their email on their desktop and mobile devices?

    how do i also tell the client to back up all their outlook files before the transfer of email servers begins?

    i have a ton of support links but don’t know which one is the best/most simple to send to a client with very little tech knowledge.

    can someone help please.

    thanks.

     

     

     

     

  • Jane Klein 3:24 pm on March 18, 2014 Permalink |
    Tags: , search traffic, search volume, ,   
    Categories: MM and Report Writers | Project Coordinators ( 19 )

    Keyword National Average Monthly Search Volume 

    Writers and PCs, please consult this document to help determine page names, URLs, and focus keyword. Note that some high-traffic terms may be research terms. Anything under 50 national searches a month is not really worth pursuing. This document will be added to in future as needed.

    Adults / Disorders

    Adult counseling / 90

    individual counseling / 480

    anxiety treatment / 8,100

    anxiety counseling / 320

    anxiety counseling for adults / 0

    treatments for anxiety / 720

    treatment of anxiety / 260

    symptoms of anxiety / 27,100

    alcohol counseling  / 880

    treatment for alcohol -/ 880

    alcohol treatment / 1300

    sobriety coaching / 0

    addiction coaching / 10

    substance abuse counselor / 5,400

    alcohol treatment centers / 1,600

    depression counseling / 590

    depression therapy / 880

    treatment for depression / 2,900

    depression treatment / 6,600

    eating disorders / 49,500

    eating disorder treatment / 2,600

    anger management / 110,000

    anger management counseling / 720

    anger counseling for adults / 0

    anger counseling / 210

    bipolar counseling / 50

    OCD therapist / 110

    OCD therapy / 390

    PTSD counseling / 170

    ptsd treatment / 8100

    parenting counseling / 170

    parenting therapy / 50

    parenting coaching / 40

    parenting coordination / 40

    parenting workshops / 140

    counseling for parents / 40

    expert parenting help / 0

    highly sensitive people / 880

    highly sensitive person / 9,900

    highly sensitive child / 1,000

    counseling for highly sensitive person / 0

    therapy/therapist for highly sensitive person / 0

    love and logic / 14,800

    love and logic therapist (or counselor) / 0

    relationship therapy / 1,000

    relationship counseling / 5,400

    boundaries in relationships / 880

    boundaries / 18,800

    treatment for PTSD / 1,600

    trauma therapy / 720

    trauma focused therapy / 210

    trauma counseling / 320

    trauma treatment / 260

    grief counseling / 6,600

    grief and loss / 1,300

    adhd counseling for adults / 40

    sex therapist / 6,600

    sex therapy / 12,100

    stress counseling / 110

    stress management  /18,100

    stress therapy / 320

    counseling for stress / 20

    quit smoking / 27,100

    stop smoking / 9,900

    life coaching / 4,400

    life coach / 22,200

    wellness coach / 2,400

    wellness coaching / 720

    premarital counseling / 6,600

     

    Children

    child counseling /  880

    child therapy / 590

    counseling for children / 210

    therapy for children / 170

    therapist for children / 90

    counseling for autistic children / 10

    counseling for autistic child / 0

    counseling for autism / 10

    treatment for autism / 1,300

    treatment for autism in children / 20

    treatment for childhood autism / 0

    child anxiety / 720

    child anxiety treatment / 90

    counseling for child anxiety / 0

    childhood anxiety / 1,000

    childhood anxiety treatment / 90

    counseling for childhood anxiety / 0

    parent-child conflict / 90

    childhood attachment issues / 0

    child attachment issues / 10

    childhood ptsd / 140

    ptsd treatment for children / 40

    treatment for ptsd in children / 50

    ptsd in children / 1,600 (research term)

    counseling for ptsd in children / 0

    counseling for child ptsd /

    counseling for early childhood issues / 0

    early childhood issues / 40

    child depression / 720

    childhood depression / 1,900

    childhood depression therapy / 0

    childhood depression therapist / 0

    bipolar disorder in children / 5,400

    childhood grief counseling / 0

    grief counseling for children / 210

    attachment counseling / 10

    highly sensitive child / 1,000

    counseling for highly sensitive child / 0

     

    Couples

    couples therapy / 60,500

    couples counseling / 6,600

    marriage counseling / 40,500

    marriage therapy / 1,000

    marriage and family therapy / 1,300

    family therapy / 5,400

    couples counseling for LGBTQ issues / 0

    same sex couples counseling / 30

    LGBT couples counseling / 40

    LGBT couples therapy / 20

    divorce recovery / 1,000

    divorce counseling / 880

    affair recovery / 1,300

    relationship therapy / 1,000

    relationship counseling / 5,400

    family counseling / 5,400

    family therapy / 5,400

     

    Teens

    teen counseling / 880

    teen life coaching / 40

    teen life coach / 40

    eating disorders in teens / 720

    teen depression / 6,600

    teenage depression / 2,900

    loss counseling / 20

    grief counseling / 6,600

    ADHD Counseling / 140

    attention deficit counseling / 0

    teen drug abuse / 2,400

    teen substance abuse / 0

    internet addiction treatment / 260

    internet addiction counseling 10

    internet addiction / 6,600

    gaming addiction / 1,000

    LGBT identity counseling / 0

     

    Modalities

    EFT / 27,100 (research term)

    emotionally focused therapy / (research term) 1,900

    EFT for couples / 20

    EFT couples therapy / 70

    EFT therapist / 50

    EMDR therapist / 140

    Jungian therapist / 50

    gestalt therapist / 110

    DBT therapy / 9,900

    Equine therapy / 3,600

     

    Non violent communication

    non violent communication 3600
    non-violent communication 3600
    nonviolent communication 2900
    compassionate communication 320
    what is nonviolent communication 20
    communication counseling 50
    marriage counselor 3600
    relationship counseling 5400
    family counseling 6600
    marriage and family therapist 3600
    conflict resolution 14800
    conflict resolution skills 2400
    conflict resolution in the workplace 1600
    conflict resolution strategies 1600
    conflict resolution activities 1900
    conflict resolution counseling 20
    conflict resolution programs 90
    mindfulness and communication 10
    managing reactivity 0
    managing conflict 590
    interpersonal communication 18100
    living compassion 170
    couples help 40

     

     

     

  • Becky DeGrossa 3:20 pm on March 17, 2014 Permalink |
    Tags: , headers   
    Categories: Project Coordinators ( 113 )

    Setting Client Expectations re Design Work 

    Hi PCs,

    I just talked to a client who gave us a description of a header she wanted, and was upset by what we gave her as a first draft. I haven’t seen what we delivered. I only see what she had done by a designer after she didn’t like what we did.

    Our developers are very much NOT designers and we don’t want clients expecting that we’re going to deliver beautiful graphics in their header.

    Please set proper expectations, and offer these options for them to have someone create graphic-rich website headers of they want one:

    fiverr.com
    99designs.com

    Thanks!

     

  • Jane Klein 5:50 pm on March 13, 2014 Permalink |
    Tags: categories for files, client forms, ,   
    Categories: MM and Report Writers | Project Coordinators | Wordpress Developers ( 19 )

    Categories for Client Files 

    All, pursuant to knowledge transfer and sharing protocols, all of these files belong in the LGED Files tab, as applicable. Please do not put this information into Google Docs, or DropBox, or keep them on your desktop. From now on this is the correct repository for all things client!

    Magical Overview (client history and anything special)

    Marketing Analysis

    Client Strategy Meeting Notes

    Mindmap

    Kickoff Form

    Photos

    Marketing Messages

    Login (only domain registrar and Elastic Email, no sensitive passwords!)

     

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