hi all
i have been asked about examples of bios/about me pages.
here are a couple of examples plus there is a VIDEO in the STWP members area with Becky’s pointers on the subject: http://www.counselingwise.com/about-page-guidance/ (client must have member login 🙂
hi all
i have been asked several times by therapists to provide examples of marketing messages for depression and anxiety specialties.
here are a couple i think are helpful and diverse:
http://www.nevillecounseling.com/anxiety-counseling
http://www.nevillecounseling.com/depression-counseling
http://www.rutiehavazelet.com/anxiety/
http://www.rutiehavazelet.com/depression/
these examples have a different call to action because it is a group practice:
http://www.boulderpsychologicalservices.com/anxiety-counseling-for-adults/
http://www.boulderpsychologicalservices.com/depression-bipolar-counseling-for-adults/
hope this helps.
Thanks for posting, Juliette. Of course, we always hope that people don’t copy each other!
Writers and Project Coordinators, please see this quick Jing on the correct way to paste text into a WordPress page (or post). You need to click on the little “W” icon, paste, then hit “insert” in order to preserve the formatting:
Writers and PCs, please consult this document to help determine page names, URLs, and focus keyword. Note that some high-traffic terms may be research terms. Anything under 50 national searches a month is not really worth pursuing. This document will be added to in future as needed.
Adults / Disorders
Adult counseling / 90
individual counseling / 480
anxiety treatment / 8,100
anxiety counseling / 320
anxiety counseling for adults / 0
treatments for anxiety / 720
treatment of anxiety / 260
symptoms of anxiety / 27,100
alcohol counseling / 880
treatment for alcohol -/ 880
alcohol treatment / 1300
sobriety coaching / 0
addiction coaching / 10
substance abuse counselor / 5,400
alcohol treatment centers / 1,600
depression counseling / 590
depression therapy / 880
treatment for depression / 2,900
depression treatment / 6,600
eating disorders / 49,500
eating disorder treatment / 2,600
anger management / 110,000
anger management counseling / 720
anger counseling for adults / 0
anger counseling / 210
bipolar counseling / 50
OCD therapist / 110
OCD therapy / 390
PTSD counseling / 170
ptsd treatment / 8100
parenting counseling / 170
parenting therapy / 50
parenting coaching / 40
parenting coordination / 40
parenting workshops / 140
counseling for parents / 40
expert parenting help / 0
highly sensitive people / 880
highly sensitive person / 9,900
highly sensitive child / 1,000
counseling for highly sensitive person / 0
therapy/therapist for highly sensitive person / 0
love and logic / 14,800
love and logic therapist (or counselor) / 0
relationship therapy / 1,000
relationship counseling / 5,400
boundaries in relationships / 880
boundaries / 18,800
treatment for PTSD / 1,600
trauma therapy / 720
trauma focused therapy / 210
trauma counseling / 320
trauma treatment / 260
grief counseling / 6,600
grief and loss / 1,300
adhd counseling for adults / 40
sex therapist / 6,600
sex therapy / 12,100
stress counseling / 110
stress management /18,100
stress therapy / 320
counseling for stress / 20
quit smoking / 27,100
stop smoking / 9,900
life coaching / 4,400
life coach / 22,200
wellness coach / 2,400
wellness coaching / 720
premarital counseling / 6,600
Children
child counseling / 880
child therapy / 590
counseling for children / 210
therapy for children / 170
therapist for children / 90
counseling for autistic children / 10
counseling for autistic child / 0
counseling for autism / 10
treatment for autism / 1,300
treatment for autism in children / 20
treatment for childhood autism / 0
child anxiety / 720
child anxiety treatment / 90
counseling for child anxiety / 0
childhood anxiety / 1,000
childhood anxiety treatment / 90
counseling for childhood anxiety / 0
parent-child conflict / 90
childhood attachment issues / 0
child attachment issues / 10
childhood ptsd / 140
ptsd treatment for children / 40
treatment for ptsd in children / 50
ptsd in children / 1,600 (research term)
counseling for ptsd in children / 0
counseling for child ptsd /
counseling for early childhood issues / 0
early childhood issues / 40
child depression / 720
childhood depression / 1,900
childhood depression therapy / 0
childhood depression therapist / 0
bipolar disorder in children / 5,400
childhood grief counseling / 0
grief counseling for children / 210
attachment counseling / 10
highly sensitive child / 1,000
counseling for highly sensitive child / 0
Couples
couples therapy / 60,500
couples counseling / 6,600
marriage counseling / 40,500
marriage therapy / 1,000
marriage and family therapy / 1,300
family therapy / 5,400
couples counseling for LGBTQ issues / 0
same sex couples counseling / 30
LGBT couples counseling / 40
LGBT couples therapy / 20
divorce recovery / 1,000
divorce counseling / 880
affair recovery / 1,300
relationship therapy / 1,000
relationship counseling / 5,400
family counseling / 5,400
family therapy / 5,400
Teens
teen counseling / 880
teen life coaching / 40
teen life coach / 40
eating disorders in teens / 720
teen depression / 6,600
teenage depression / 2,900
loss counseling / 20
grief counseling / 6,600
ADHD Counseling / 140
attention deficit counseling / 0
teen drug abuse / 2,400
teen substance abuse / 0
internet addiction treatment / 260
internet addiction counseling 10
internet addiction / 6,600
gaming addiction / 1,000
LGBT identity counseling / 0
Modalities
EFT / 27,100 (research term)
emotionally focused therapy / (research term) 1,900
EFT for couples / 20
EFT couples therapy / 70
EFT therapist / 50
EMDR therapist / 140
Jungian therapist / 50
gestalt therapist / 110
DBT therapy / 9,900
Equine therapy / 3,600
Non violent communication
| non violent communication | 3600 |
| non-violent communication | 3600 |
| nonviolent communication | 2900 |
| compassionate communication | 320 |
| what is nonviolent communication | 20 |
| communication counseling | 50 |
| marriage counselor | 3600 |
| relationship counseling | 5400 |
| family counseling | 6600 |
| marriage and family therapist | 3600 |
| conflict resolution | 14800 |
| conflict resolution skills | 2400 |
| conflict resolution in the workplace | 1600 |
| conflict resolution strategies | 1600 |
| conflict resolution activities | 1900 |
| conflict resolution counseling | 20 |
| conflict resolution programs | 90 |
| mindfulness and communication | 10 |
| managing reactivity | 0 |
| managing conflict | 590 |
| interpersonal communication | 18100 |
| living compassion | 170 |
| couples help | 40 |
trauma therapy 720
trauma focused therapy 210
Can we have some stress terms here?
The DIG DEEP Exercise
In order to write a strong marketing message or free report, we need to crawl into the skin of your potential client. The more specific your message is and the more spot on it is about what your potential client is feeling, the more they will perk up and pay attention to what you’re saying.
For the Issue/Population correlated with the message or free report we’re working on….
1. Who is your ideal client? Individual adults? Children? Couples? Families?
2. Is your ideal client the person who will be contacting you to seek out your services? If not, who will? Note – the rest of the questions need to focus on the person looking for the therapist… This is your prospect and this is the person you need to be thinking of.
3. What is the relationship status of this person (the person shopping for a therapist)? (single, partnered, married, divorced)
4. Who does this person live with?
5. What does this person do for a living?
6. Gender?
7. Age range?
8. What keeps them awake at night, worrying, in pain, or just frustrated, lying in bed, eyes open, staring at the ceiling?
9. What is their single biggest problem (related to this issue) that causes them the most pain or frustration?
10. TAKE TIME WITH THIS ONE: What do they secretly, privately desire most? Become your potential client and finish this sentence. “If I could just ______________.”
11. Describe a typical day for your potential client as it relates to their problem.
Marketing Message Content Development – Group practices
Note: Each marketing message is specific to one issue or population you work with. In our upcoming phone call, we’ll be talking about the marketing message for this page on your site:
Identifying your client and their problem(s):
The DIG DEEP Exercise
In order to write a strong marketing message, we need to crawl into the skin of your potential client. The more specific your message is and the more spot on it is about what your potential client is feeling, the more they will perk up and pay attention to what you’re saying.
We’ll review the following questions (all that are applicable) on the phone together. Don’t feel like you need to write out full answers ahead of time. Jotting some notes down before our call won’t hurt.
For the Issue/Population correlated with the page noted above….
1. Who is your ideal client? Individual adults? Children? Couples? Families?
2. Is your ideal client the person who will be contacting you to seek out your services? If not, who will? Note – the rest of the questions need to focus on the person looking for the therapist… This is your prospect and this is the person you need to be thinking of.
3. What is the relationship status of this person (the person shopping for a therapist)? (single, partnered, married, divorced)
4. Who does this person live with?
5. What does this person do for a living?
6. Gender?
7. Age range?
8. What keeps them awake at night, worrying, in pain, or just frustrated, lying in bed, eyes open, staring at the ceiling?
9. What is their single biggest problem (related to this issue) that causes them the most pain or frustration?
10. TAKE TIME WITH THIS ONE: What do they secretly, privately desire most? Become your potential client and finish this sentence. “If I could just ______________.”
11. Describe a typical day for your potential client as it relates to their problem.
Offering Hope/Solution and How/Why you can help:
How common is this issue?
How effective is therapy in treating/helping people through this issue? Why is it effective? How can therapy help?
What would you say to a potential client to provide them with hope about this issue?
Addressing Possible Objections
What are the three most common objections/fears about seeking therapy for this issue that your client population has/could express? (i.e. for couples, often one person doesn’t want to come to therapy – they think it’s not needed)
What would you say to a potential client if they were sitting in your office expressing these – how would you ease their fear/concerns?
Becky DeGrossa is discussing.
Reply
You must be logged in to post a comment.