Update on Webinar Success for this Month

Hi all,

In an effort to keep you up to date on what is happening on the marketing/sales end of things, I wanted to post this update.

On Wed, 3/12, I held a webinar called: Not Getting Results in Marketing Your Private
Practice? Part 1: Check Your Niche

This was one where I walked through common problems with niche confusion and definition, gave some pointers on how to solve it themselves, and offered our CSM service as help if they needed it.

We had 172 folks opted in, and 38 were from our LinkedIn efforts — reaching out to grow our list.

We officially had no standalone CSM sales (expected this would be difficult since it’s amorphous) but got a lot of interest, several consulting calls set up, and lots of thanks/kudos for he webinar. Also, in the STWP sales (see below), more folks than usual requested CSMs.

It also got some folks on the fence to more seriously consider STWP.

Next, on Wed, 3/19,I held a webinar called: Not Getting Results in Marketing Your Private
Practice? Part 1: Analyze Your Marketing

I walked them through common problem with marketing and how to tell if they had these issues. I told them what we do in our full Marketing Analysis offering and how STWP solves many of these problems. We hoped to sell some MAs…

We had 200 folks register, and 57 were from our LinkedIn out reach work (it’s working!).

Turns out, we (thus far) have sold:

  • 8 MAs (marketing analysis engagements)
  • 8 STWPs (Smart Therapy Websites)

We still have a week before the month is up, so hope to sell a few more STWPs and perhaps some MAs or Adwords deals or maybe just some SEO work.

Will let you know!

Let me know if any questions 🙂