Free Reports: How to create, what to include, length, formatting
Free report recording here (skip to 3 minutes in): http://www.counselingwise.com/free-report
Advice:
- Make it no less than 3 pages long — 5+would be better — it is called a “report”, after all!
- It should be about something her clients really want and will be motivated to download… go back to the Dig Deep Exercise for that population — what do they secretly want? or how to alleviate their worst pain… give them steps or tips they can implement and feel a shift. Or use an assessment approach, such as — is this just a hard patch or do you really need couples counseling before it’s too late?
- The title needs to be really, really strong. If you need help with a title, I can help and Meagan can help, too. We both have a tool we can use to help us create strong titles.
- There should be a bio for the therapist at the end
Here is a sample free report: Jonathan Zalesne Report Final 11-15-2013
Becky DeGrossa, 
Meagan Vitek, 
Becky, and 1 other are discussing.
Jessie Lucier 5:19 pm on November 18, 2013 Permalink | Log in to Reply
Per the bio, what should be used for group practices?
Becky 5:46 pm on November 18, 2013 Permalink | Log in to Reply
Great question!
I’d ask the practice owner. For Orenstein, for example, if you’re doing a report on Couples and Susan is the couples person there, I’d have the bio be about Susan.
Jan at BPS may want his bios to be about BPS, though, since he’ll want to use the report even if the therapist who helped with it leaves.
Meagan Vitek 11:30 pm on December 5, 2013 Permalink | Log in to Reply
A Free Report should also include the following:
Titles and Subtitles ( try to keep the content under each subtitle fairly short, and I leave space before each subtitle)
Space on the page, and “chunks’ of content make a report much easier to read.
Page border (click Layout, then Borders, then Page Border)
A Cover (The cover of your report should: Be 3 Dimensional, have a large font for the title so it’s readable on a computer display, have colors that stand out on your site, yet don’t clash with your site.) – clients can create their own cover at http://fiverr.com for $5 or we can design one for them.
Becky DeGrossa 4:13 pm on September 14, 2014 Permalink | Log in to Reply
Titles: Said above that they need to be really strong. One addition — a negative slant typically works better than a Polyanna one.
Example:
Title: 3 Signs That Your Relationship is Heading in the Wrong Direction
is much more likely to get opt-ins than…
Title: 7 Keys to a Healthy Relationship
Good titles point out a problem or incite fear (just look at newspaper headlines, covers of magazines, etc.)