How To Edit/Change Default Title Tags
Go into the backend of WordPress, then Settings / General / Tagline
Updates from Jane Klein Toggle Comment Threads | Keyboard Shortcuts
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Jane Klein
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Jane Klein
How to paste text into WordPress correctly
Writers and Project Coordinators, please see this quick Jing on the correct way to paste text into a WordPress page (or post). You need to click on the little “W” icon, paste, then hit “insert” in order to preserve the formatting:
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Jane Klein
New Protocols and Responsibilities for PCs, Writers, etc.
PCs and Writers, here is the protocol for how knowledge is transferred and who is responsible for what aspects of a project. Please review this carefully!
- STWP Purchase
- Meagan creates new project in LGED (or check to see if one already exists & rename it)
- Magical Overview Form – Becky fills out
- Becky uploads Magical Form to Files folder in LGED (and notifies PC via LGED)
- When Pre Kickoff form is submitted, Meagan will add to LGED & notify the PC via LGED
- If Mktg Analysis, Meagan emails Jane MA form.
- If Mktg Analysis, Jane uploads Word doc + video link, subsequent versions to LGED / Files
- If CSM, PC will confirm availability then invite Jane and client via Google Calendar.
- If CSM, Jane uploads mindmap + subsequent versions to LGED / Files
- If CSM, PC uploads meeting notes to LGED / Files
- Before Kickoff or CSM, PC skims Mktg Analysis if there was one.
- Before Kickoff PC consults Master Keyword document.
- After kickoff meeting, the PC knows the page names.
- Established STWP procedures kick in here, whether writer needed or not.
- If MM will be written, PC emails Jessie, using following convention in email title: ASSIGN WRITER: Client Name
- Jessie assigns writer and emails writer and PC to inform that they are working together.
- Jessie inputs info into the Writer Status Google Doc
- PC creates Task for writer in LGED for each individual MM. In the Task, PC provides Page Names, and focus keyword for each page.
- Writer spends 10-15 minutes skimming Mktg Analysis and/or Mindmap if they exists. If not please review client’s current/old website for 10 minutes. Writers skims Magical Overview Form.
- Writer is directly in touch with client.
- Writer sends MM to Jessie for edits, utilizing this convention EDIT: Client Name, Page Name.
- Writer gets final version from client sign off.
- Writer goes to Site Access doc, finds page in cwdevel site or practicebook, pastes in text, does SEO
- Writer completes Task in LGED, PC is informed
- PC formats web page to match + adds links
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Becky DeGrossa
Jane – can you edit item #4, to add UNLESS PROJECT ALREADY EXISTS?
We have a problem now where we have double projects created in LGED for same client, and I want to prevent that.
Move #8 up after modified #4 to say, If project already exists in LGED, Meagan will….
Thanks.
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Becky DeGrossa
Also, Jane, there are no tags in this.
Please include several:
Magical overview form, assigning writers, file storage, master keyword document, MA, CSM, mindmap, MM
We need these posts to be findable or they won’t be usable when needed! Tag, tag, tag…
Thanks.
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Juliette Cook
thanks for doing this Jane. for #23, formatting text, we will need to have a workshop on the formatting standards and show everyone how to add links to text and how to format text on the dashboard.
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Deborah Kelly
I got this by email, but this seems like it’s been updated a bit. Thank you for clarifying processes. I’m looking forward to getting even more clarity in the meeting next week.
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Jane Klein
Keyword National Average Monthly Search Volume
Writers and PCs, please consult this document to help determine page names, URLs, and focus keyword. Note that some high-traffic terms may be research terms. Anything under 50 national searches a month is not really worth pursuing. This document will be added to in future as needed.
Adults / Disorders
Adult counseling / 90
individual counseling / 480
anxiety treatment / 8,100
anxiety counseling / 320
anxiety counseling for adults / 0
treatments for anxiety / 720
treatment of anxiety / 260
symptoms of anxiety / 27,100
alcohol counseling / 880
treatment for alcohol -/ 880
alcohol treatment / 1300
sobriety coaching / 0
addiction coaching / 10
substance abuse counselor / 5,400
alcohol treatment centers / 1,600
depression counseling / 590
depression therapy / 880
treatment for depression / 2,900
depression treatment / 6,600
eating disorders / 49,500
eating disorder treatment / 2,600
anger management / 110,000
anger management counseling / 720
anger counseling for adults / 0
anger counseling / 210
bipolar counseling / 50
OCD therapist / 110
OCD therapy / 390
PTSD counseling / 170
ptsd treatment / 8100
parenting counseling / 170
parenting therapy / 50
parenting coaching / 40
parenting coordination / 40
parenting workshops / 140
counseling for parents / 40
expert parenting help / 0
highly sensitive people / 880
highly sensitive person / 9,900
highly sensitive child / 1,000
counseling for highly sensitive person / 0
therapy/therapist for highly sensitive person / 0
love and logic / 14,800
love and logic therapist (or counselor) / 0
relationship therapy / 1,000
relationship counseling / 5,400
boundaries in relationships / 880
boundaries / 18,800
treatment for PTSD / 1,600
trauma therapy / 720
trauma focused therapy / 210
trauma counseling / 320
trauma treatment / 260
grief counseling / 6,600
grief and loss / 1,300
adhd counseling for adults / 40
sex therapist / 6,600
sex therapy / 12,100
stress counseling / 110
stress management /18,100
stress therapy / 320
counseling for stress / 20
quit smoking / 27,100
stop smoking / 9,900
life coaching / 4,400
life coach / 22,200
wellness coach / 2,400
wellness coaching / 720
premarital counseling / 6,600
Children
child counseling / 880
child therapy / 590
counseling for children / 210
therapy for children / 170
therapist for children / 90
counseling for autistic children / 10
counseling for autistic child / 0
counseling for autism / 10
treatment for autism / 1,300
treatment for autism in children / 20
treatment for childhood autism / 0
child anxiety / 720
child anxiety treatment / 90
counseling for child anxiety / 0
childhood anxiety / 1,000
childhood anxiety treatment / 90
counseling for childhood anxiety / 0
parent-child conflict / 90
childhood attachment issues / 0
child attachment issues / 10
childhood ptsd / 140
ptsd treatment for children / 40
treatment for ptsd in children / 50
ptsd in children / 1,600 (research term)
counseling for ptsd in children / 0
counseling for child ptsd /
counseling for early childhood issues / 0
early childhood issues / 40
child depression / 720
childhood depression / 1,900
childhood depression therapy / 0
childhood depression therapist / 0
bipolar disorder in children / 5,400
childhood grief counseling / 0
grief counseling for children / 210
attachment counseling / 10
highly sensitive child / 1,000
counseling for highly sensitive child / 0
Couples
couples therapy / 60,500
couples counseling / 6,600
marriage counseling / 40,500
marriage therapy / 1,000
marriage and family therapy / 1,300
family therapy / 5,400
couples counseling for LGBTQ issues / 0
same sex couples counseling / 30
LGBT couples counseling / 40
LGBT couples therapy / 20
divorce recovery / 1,000
divorce counseling / 880
affair recovery / 1,300
relationship therapy / 1,000
relationship counseling / 5,400
family counseling / 5,400
family therapy / 5,400
Teens
teen counseling / 880
teen life coaching / 40
teen life coach / 40
eating disorders in teens / 720
teen depression / 6,600
teenage depression / 2,900
loss counseling / 20
grief counseling / 6,600
ADHD Counseling / 140
attention deficit counseling / 0
teen drug abuse / 2,400
teen substance abuse / 0
internet addiction treatment / 260
internet addiction counseling 10
internet addiction / 6,600
gaming addiction / 1,000
LGBT identity counseling / 0
Modalities
EFT / 27,100 (research term)
emotionally focused therapy / (research term) 1,900
EFT for couples / 20
EFT couples therapy / 70
EFT therapist / 50
EMDR therapist / 140
Jungian therapist / 50
gestalt therapist / 110
DBT therapy / 9,900
Equine therapy / 3,600
Non violent communication
non violent communication 3600 non-violent communication 3600 nonviolent communication 2900 compassionate communication 320 what is nonviolent communication 20 communication counseling 50 marriage counselor 3600 relationship counseling 5400 family counseling 6600 marriage and family therapist 3600 conflict resolution 14800 conflict resolution skills 2400 conflict resolution in the workplace 1600 conflict resolution strategies 1600 conflict resolution activities 1900 conflict resolution counseling 20 conflict resolution programs 90 mindfulness and communication 10 managing reactivity 0 managing conflict 590 interpersonal communication 18100 living compassion 170 couples help 40 -
Becky DeGrossa
trauma therapy 720
trauma focused therapy 210 -
Becky DeGrossa
Can we have some stress terms here?
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Jane Klein
Categories for Client Files
All, pursuant to knowledge transfer and sharing protocols, all of these files belong in the LGED Files tab, as applicable. Please do not put this information into Google Docs, or DropBox, or keep them on your desktop. From now on this is the correct repository for all things client!
Magical Overview (client history and anything special)
Marketing Analysis
Client Strategy Meeting Notes
Mindmap
Kickoff Form
Photos
Marketing Messages
Login (only domain registrar and Elastic Email, no sensitive passwords!)
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Jane Klein
301 Redirects: protocol for project coordinators and developers
Project Coordinators will need to instruct the developers to create 301 redirects if a page exists on a site, but will be changing its URL.
You must make sure the 301 redirects are done correctly, because if it is not your client could lose thousands of Google views that apply to their search link equity, rendering them essentially starting from scratch, which is quite disastrous from an SEO perspective. You can make a spreadsheet in Excel or a Google doc, or simply list them in LGED. But the essential message must be that there is an OLD URL that will now change to a NEW URL, and the PC (not the developer) is responsible for determining those. There are two main types.
One, the Orenstein model, where the URL is kept, but page names are changed:
OLD: http://www.orensteinsolutions.com/services/teen-psychologist-counseling-therapy/
NEW: http://www.orensteinsolutions.com/teen-counseling/
There is also second type, the Joseph Weiss type, where the URL is completely new:
OLD: http://www.drjosephsweiss.com/contact
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Juan Villegas
Technically speaking, developers must make sure that all redirects from A to B are:
-301: if the redirect is permanent and we want the seo juice from A to be passed to B.
-302: if its something temporal, like when a site is under construction and we want to temporarily redirect all visitor to an Under Construction page.. in this case, the seo juice is retained by A.A good and free plugin for WordPress: http://wordpress.org/plugins/redirection/
In the google chrome console, make sure to see the following after testing a redirect: http://prntscr.com/2enu5l
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Dave Boylan
a search on “301” under plugins in the dashboard brings up multiple 301 redirect plug ins….fyi.
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Juliette Cook
jane sent this as well: not sure if it somewhere else on the p2 but here is a link about doing this redirect page by page:
http://moz.com/blog/achieving-an-seo-friendly-domain-migration-the-infographic
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Jane Klein
Understanding Page Specificity to Increase Search Rank
Watch this 12 minute video to understand the fundamentals of how CW approaches one fundamental aspect of search rank optimization.
Jane Klein
Director of Client Strategy -
Jane Klein
Naming Conventions Continued
All, Becky and I request that we all stick to the following naming conventions when sending around an email, a LGED Task or a calendar item/attendance request, it will save time and help avoid confusion.
ACTION / Client First Name Last Name OR URL / STWP + client creation date or non-STWP / anything else
examples:
KICK OFF / Daniel Forest / STWP 1113
FIX HOMEPAGE / danielforest.com / non-STWP / ASAP
Thanks all! I hope this helps. Jane
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Juan Villegas
quick q: what does stwp stands for?
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Becky
Sorry, Juan. STWP is Smart Therapy Websites Program.
I had a webinar on 10/31 selling this program. That is what the wishlist members area is for and the umbrella under which we’re building a bunch of new sites.
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Juliette Cook, and 
Becky DeGrossa are discussing. 
Dave Boylan, and 
Juan Villegas are discussing. 
Becky and 
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