Hello PCs!
I put together a word version of the STWP Process Template from LGED. I figured it would be a great resource for new and old PCs to have in a hard copy, rather than only accessible in LGED.
Here it is: STWP Template – 4.10.14
Any feedback is welcomed 🙂
Hi all,
In an effort to keep you up to date on what is happening on the marketing/sales end of things, I wanted to post this update.
On Wed, 3/12, I held a webinar called: Not Getting Results in Marketing Your Private
Practice? Part 1: Check Your Niche
This was one where I walked through common problems with niche confusion and definition, gave some pointers on how to solve it themselves, and offered our CSM service as help if they needed it.
We had 172 folks opted in, and 38 were from our LinkedIn efforts — reaching out to grow our list.
We officially had no standalone CSM sales (expected this would be difficult since it’s amorphous) but got a lot of interest, several consulting calls set up, and lots of thanks/kudos for he webinar. Also, in the STWP sales (see below), more folks than usual requested CSMs.
It also got some folks on the fence to more seriously consider STWP.
Next, on Wed, 3/19,I held a webinar called: Not Getting Results in Marketing Your Private
Practice? Part 1: Analyze Your Marketing
I walked them through common problem with marketing and how to tell if they had these issues. I told them what we do in our full Marketing Analysis offering and how STWP solves many of these problems. We hoped to sell some MAs…
We had 200 folks register, and 57 were from our LinkedIn out reach work (it’s working!).
Turns out, we (thus far) have sold:
We still have a week before the month is up, so hope to sell a few more STWPs and perhaps some MAs or Adwords deals or maybe just some SEO work.
Will let you know!
Let me know if any questions 🙂
Nice job Becky, you crushed those webinars! Jane
Congrats! Growing numbers each week, people must appreciate your information.
PCs and Writers, here is the protocol for how knowledge is transferred and who is responsible for what aspects of a project. Please review this carefully!
Jane – can you edit item #4, to add UNLESS PROJECT ALREADY EXISTS?
We have a problem now where we have double projects created in LGED for same client, and I want to prevent that.
Move #8 up after modified #4 to say, If project already exists in LGED, Meagan will….
Thanks.
Also, Jane, there are no tags in this.
Please include several:
Magical overview form, assigning writers, file storage, master keyword document, MA, CSM, mindmap, MM
We need these posts to be findable or they won’t be usable when needed! Tag, tag, tag…
Thanks.
thanks for doing this Jane. for #23, formatting text, we will need to have a workshop on the formatting standards and show everyone how to add links to text and how to format text on the dashboard.
I got this by email, but this seems like it’s been updated a bit. Thank you for clarifying processes. I’m looking forward to getting even more clarity in the meeting next week.
Hey PCs – this is the template I have found useful for taking notes during the Kickoff meeting. Its easy to just copy and paste these into an email body for the client after the meeting – Kickoff Meeting Minutes Template
We are getting closer to going live for your website so I wanted to present the hosting options we offer. If you could let me know which plan you would like in a couple of days that would be great. Let me know of any questions and thank you!
$20/month plan: SECURITY PLAN
The Problem
Sites get hacked all the time. If your site gets hacked, it will cost anywhere between $100-250 to get it fixed. Besides having to clean up the mess, if malware is inserted into your site and you don’t know it (many clients don’t notice when this happens), you can then be blacklisted by Google, McAffee, etc. and your site gets de-indexed. Recovery from being blacklisted is slow.
The Solution
Because this has become such a problem, we’ve created a system to both CHECK client’s sites regularly for malware, and to stay on top of what needs to be done to PREVENT malware attacks (as much as possible). Our $20/month hosting plan includes not only the hosting itself (saves you $10/month in hosting fees) but also malware monitoring, website backups, WordPress and plugin upgrades. We do the following:
1. WP Upgrades: Since outdated WP versions make you susceptible to being hacked, we automatically upgrade your WordPress software when a new release is made available.
2. Plugin Upgrades: Since outdated plugins make you susceptible to being hacked, we automatically upgrade your plugins when a new release is made available.
3. Malware Monitoring: Since it’s important to catch any malware placement early, we scan your site to check on malware every 6 hours. If malware is detected, we immediately clean your site before you get blacklisted by Google, McAfee, etc.
4. Website Backups: We automatically make a full backup of your site and all it’s files and data each month. If your site does get taken out with malicious code, we can easily get you back up and running.
With your OWN hosting, we encourage you to ensure that you have all of these protections in place, yourself. We’re able to provide hosting AND these protections for only $20 / month, because we do it for many websites and therefore get the benefit of efficiencies. If you do this for yourself, you will probably spend more than $20/month.
$50/month plan: PREMIUM PLAN
This is our premium hosting plan. It includes everything described above PLUS up to one hour’s worth of technical work on your website. The normal charge for technical work is $60/hour. If you need some work each month (us adding your blog posts, make small changes, etc.) this technical hour will cost you only $30 additional, beyond the $20 for other services. Deal.
If you don’t update your site regularly, this plan isn’t for you.
cool thanks – is there a video about hosting yet? i could not find it!
1. Meagan – add to Members Area on CW Wishlist Member
2. Meagan – add to STWP Clients Google Doc
3. Meagan – send them Welcome to STWP Email
4. PC – send them the STWP Initial PC Email (see google doc: https://docs.google.com/document/d/1yhICAiZZaKzUyqrFUSxzxDlruQUscT6lH-WZlFhE73c/edit?usp=sharing)
5. PC needs to set up new client in LGED
Watch this video on how to add new client to STWP in LGED: http://screencast.com/t/Amkf0UHQC
***Use naming convention (website – client name – STWP mmyy)
Ex: TheSophiaWomensInstitute.com – Debra Gordy – STWP 1113
6. PC will then follow tasks in the STWP project template
For STWP clients that didn’t sign up during November, do we automatically charge them for the theme? And if we already have the theme (canvas for example) we charge them $39, correct? If not, we purchase the theme and charge the client for it.
For those on the official waiting list, we should give them the bonus, IF they got on the waiting list prior to that Tuesday — November 5th.
For all others, yes, charge cost of theme if we don’t have full use of it, and if we already have license to use on a bunch of sites, charge $39.
Hey PCs,
Just a quick reminder – when logging time for STWP clients in LGED, be sure to select “STW-Project Coordinator” rather than “Project Coordinator.”
Pre-designed themes to make the theme selection process easier.
Ideas: 3 different background textures (solid, gradient & overlays), 3 different paths (nature – soothing, conflict/problem or hope), 10 total themes for clients to look at
One of our STWP sent me an email saying she wants to save all the content on her current, non-WP site to reference in the future. What is the best way to do this? Have the client copy and paste the content into a word doc? Or will the content be safe in the old site for an extended period of time?
This client is quite needy, and I would hate to lose the content. That would equal a very unhappy woman.
Thanks!
mm she doesnt need to copy it to word, we can just dump all the site to a temporary, hidden folder. Even more, there is no need to take it out of the server..
Thanks @juan-villegas. Milena is the developer on this. What would be the best thing for me to tell her in regards to saving the content then? Dump it into a hidden folder or just leave it on the server?
Laura Wade and 
Jane Klein are discussing. 
Juliette Cook, and 
Becky DeGrossa are discussing. 
Meagan Vitek and 
Juan Villegas are discussing.
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