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  • Jane Klein 3:24 pm on March 18, 2014 Permalink |
    Tags: , search traffic, search volume, ,   

    Categories: MM and Report Writers | Project Coordinators ( 19 )

    Keyword National Average Monthly Search Volume 

    Writers and PCs, please consult this document to help determine page names, URLs, and focus keyword. Note that some high-traffic terms may be research terms. Anything under 50 national searches a month is not really worth pursuing. This document will be added to in future as needed.

    Adults / Disorders

    Adult counseling / 90

    individual counseling / 480

    anxiety treatment / 8,100

    anxiety counseling / 320

    anxiety counseling for adults / 0

    treatments for anxiety / 720

    treatment of anxiety / 260

    symptoms of anxiety / 27,100

    alcohol counseling  / 880

    treatment for alcohol -/ 880

    alcohol treatment / 1300

    sobriety coaching / 0

    addiction coaching / 10

    substance abuse counselor / 5,400

    alcohol treatment centers / 1,600

    depression counseling / 590

    depression therapy / 880

    treatment for depression / 2,900

    depression treatment / 6,600

    eating disorders / 49,500

    eating disorder treatment / 2,600

    anger management / 110,000

    anger management counseling / 720

    anger counseling for adults / 0

    anger counseling / 210

    bipolar counseling / 50

    OCD therapist / 110

    OCD therapy / 390

    PTSD counseling / 170

    ptsd treatment / 8100

    parenting counseling / 170

    parenting therapy / 50

    parenting coaching / 40

    parenting coordination / 40

    parenting workshops / 140

    counseling for parents / 40

    expert parenting help / 0

    highly sensitive people / 880

    highly sensitive person / 9,900

    highly sensitive child / 1,000

    counseling for highly sensitive person / 0

    therapy/therapist for highly sensitive person / 0

    love and logic / 14,800

    love and logic therapist (or counselor) / 0

    relationship therapy / 1,000

    relationship counseling / 5,400

    boundaries in relationships / 880

    boundaries / 18,800

    treatment for PTSD / 1,600

    trauma therapy / 720

    trauma focused therapy / 210

    trauma counseling / 320

    trauma treatment / 260

    grief counseling / 6,600

    grief and loss / 1,300

    adhd counseling for adults / 40

    sex therapist / 6,600

    sex therapy / 12,100

    stress counseling / 110

    stress management  /18,100

    stress therapy / 320

    counseling for stress / 20

    quit smoking / 27,100

    stop smoking / 9,900

    life coaching / 4,400

    life coach / 22,200

    wellness coach / 2,400

    wellness coaching / 720

    premarital counseling / 6,600

     

    Children

    child counseling /  880

    child therapy / 590

    counseling for children / 210

    therapy for children / 170

    therapist for children / 90

    counseling for autistic children / 10

    counseling for autistic child / 0

    counseling for autism / 10

    treatment for autism / 1,300

    treatment for autism in children / 20

    treatment for childhood autism / 0

    child anxiety / 720

    child anxiety treatment / 90

    counseling for child anxiety / 0

    childhood anxiety / 1,000

    childhood anxiety treatment / 90

    counseling for childhood anxiety / 0

    parent-child conflict / 90

    childhood attachment issues / 0

    child attachment issues / 10

    childhood ptsd / 140

    ptsd treatment for children / 40

    treatment for ptsd in children / 50

    ptsd in children / 1,600 (research term)

    counseling for ptsd in children / 0

    counseling for child ptsd /

    counseling for early childhood issues / 0

    early childhood issues / 40

    child depression / 720

    childhood depression / 1,900

    childhood depression therapy / 0

    childhood depression therapist / 0

    bipolar disorder in children / 5,400

    childhood grief counseling / 0

    grief counseling for children / 210

    attachment counseling / 10

    highly sensitive child / 1,000

    counseling for highly sensitive child / 0

     

    Couples

    couples therapy / 60,500

    couples counseling / 6,600

    marriage counseling / 40,500

    marriage therapy / 1,000

    marriage and family therapy / 1,300

    family therapy / 5,400

    couples counseling for LGBTQ issues / 0

    same sex couples counseling / 30

    LGBT couples counseling / 40

    LGBT couples therapy / 20

    divorce recovery / 1,000

    divorce counseling / 880

    affair recovery / 1,300

    relationship therapy / 1,000

    relationship counseling / 5,400

    family counseling / 5,400

    family therapy / 5,400

     

    Teens

    teen counseling / 880

    teen life coaching / 40

    teen life coach / 40

    eating disorders in teens / 720

    teen depression / 6,600

    teenage depression / 2,900

    loss counseling / 20

    grief counseling / 6,600

    ADHD Counseling / 140

    attention deficit counseling / 0

    teen drug abuse / 2,400

    teen substance abuse / 0

    internet addiction treatment / 260

    internet addiction counseling 10

    internet addiction / 6,600

    gaming addiction / 1,000

    LGBT identity counseling / 0

     

    Modalities

    EFT / 27,100 (research term)

    emotionally focused therapy / (research term) 1,900

    EFT for couples / 20

    EFT couples therapy / 70

    EFT therapist / 50

    EMDR therapist / 140

    Jungian therapist / 50

    gestalt therapist / 110

    DBT therapy / 9,900

    Equine therapy / 3,600

     

    Non violent communication

    non violent communication 3600
    non-violent communication 3600
    nonviolent communication 2900
    compassionate communication 320
    what is nonviolent communication 20
    communication counseling 50
    marriage counselor 3600
    relationship counseling 5400
    family counseling 6600
    marriage and family therapist 3600
    conflict resolution 14800
    conflict resolution skills 2400
    conflict resolution in the workplace 1600
    conflict resolution strategies 1600
    conflict resolution activities 1900
    conflict resolution counseling 20
    conflict resolution programs 90
    mindfulness and communication 10
    managing reactivity 0
    managing conflict 590
    interpersonal communication 18100
    living compassion 170
    couples help 40

     

     

     
  • Becky DeGrossa 3:20 pm on March 17, 2014 Permalink |
    Tags: , headers   

    Categories: Project Coordinators ( 113 )

    Setting Client Expectations re Design Work 

    Hi PCs,

    I just talked to a client who gave us a description of a header she wanted, and was upset by what we gave her as a first draft. I haven’t seen what we delivered. I only see what she had done by a designer after she didn’t like what we did.

    Our developers are very much NOT designers and we don’t want clients expecting that we’re going to deliver beautiful graphics in their header.

    Please set proper expectations, and offer these options for them to have someone create graphic-rich website headers of they want one:

    fiverr.com
    99designs.com

    Thanks!

     
  • Jane Klein 5:50 pm on March 13, 2014 Permalink |
    Tags: categories for files, client forms, ,   

    Categories: MM and Report Writers | Project Coordinators | Wordpress Developers ( 19 )

    Categories for Client Files 

    All, pursuant to knowledge transfer and sharing protocols, all of these files belong in the LGED Files tab, as applicable. Please do not put this information into Google Docs, or DropBox, or keep them on your desktop. From now on this is the correct repository for all things client!

    Magical Overview (client history and anything special)

    Marketing Analysis

    Client Strategy Meeting Notes

    Mindmap

    Kickoff Form

    Photos

    Marketing Messages

    Login (only domain registrar and Elastic Email, no sensitive passwords!)

     
  • Meagan Vitek 4:12 am on March 11, 2014 Permalink |
    Tags: ,   

    Categories: Project Coordinators ( 113 )

    Thursday 3/13/14 PC Meeting Agenda 

    Hey all! Below is the agenda for this week’s meeting. Please advise on what you would like the focus topic to be this week.

    1. Positive Focus
    2. Introduction to Strategy Circle
    3. Hot/Pressing Topics & Stumbling Blocks
    4. Focus Topic
    5. Any launches that happened recently

     
    • Davina van Buren 4:22 am on March 11, 2014 Permalink | Log in to Reply

      Hi Meagan, Do the writers attend these meetings?

      • Meagan Vitek 4:23 am on March 11, 2014 Permalink | Log in to Reply

        Hey @davina-van-buren! Writers do not attend this meeting! Thank you for asking 🙂

        Meagan

    • Meagan Vitek 10:17 pm on March 12, 2014 Permalink | Log in to Reply

      Ideas:

      A better process for handing off clients to new PC’s
      Ways for the PC to get a better connection with the client prior to Kickoff meetings (i.e. If Becky spoke with them in the past, it would be helpful for a PC to know what they talked about, and what advice Becky gave them about their site/project/etc – some clients are getting frustrated bc they think the PC should know what Becky told them, and also know the advice Becky has given them already). It seems like the kickoff form and the MA aren’t enough, especially if the client has talked to Becky in the past.
      Getting content consistent: Jane says pages should be 700-1000 words for google, Becky says 500 words for google. When two different things are being said, we should know which to be clear and concise.

  • Meagan Vitek 11:11 pm on March 4, 2014 Permalink |
    Tags: , ,   

    Categories: Project Coordinators ( 113 )

    Photo Selection Video 

    If clients need help with the photo selection process, send them this video: http://www.youtube.com/watch?v=XzKdQRZ7aJA&feature=youtu.be

     
  • Juliette Cook 4:56 am on February 27, 2014 Permalink |
    Tags: copyright,   

    Categories: Project Coordinators | Wordpress Developers ( 113 )

    copyright in the footer, standard for CW sites 

    hi all

    what is the standard for copyrights in the footer for our site?

    becky says:

    Copyright, year, name-of-company-or-person
    Then we usually have address and phone, too.

    here is an example:

    copyrightexample

     
  • Meagan Vitek 5:46 pm on February 20, 2014 Permalink |
    Tags:   

    Categories: Project Coordinators ( 113 )

    Options for Logos – What to tell the client (Copy & Paste into Email) 

    If you want a logo designed, below is information about your options and what we need from you.

    You will need to provide:

    • 3 logo examples of what you like
    • colors
    • fonts

    Here are three that we have done:
    http://www.nevillecounseling.com
    http://www.practicebuildingbook.com/klara/
    http://www.counselingwise.com

    1. You can go to http://www.fiverr.com and do it yourself – the starting price is $5, and will take your time.
    2. We can do it for you, which will cost between $100-$150.
    3. You can go to 99 Designs (http://99designs.com) and buy one there (this orients them and lets them see that it costs a minimum of $299 to get a logo.

    Along with a logo, most people include a tagline. A tagline will vary depending on your logo name, and sometimes your locations (for example: if your logo name is Neville Counseling – you obviously already do counseling, so you can talk about the populations your serve. If the logo is your name, you need to include information about what you provide and possibly your location. If you are in a city where location is extremely important to people (like NYC), you may want to include a neighborhood in your tagline (for example practicebuildingbook.com/Peggy).

     
  • Meagan Vitek 5:52 pm on February 18, 2014 Permalink |
    Tags: client questions, questions   

    Categories: Project Coordinators ( 113 )

    Common question from client & how to answer it. 

    Juliette had a client that asked the following question: “I do have a question. After the website is live, still, how do potential clients know that my website exists? How do they know what my name is, where to find me, my domain name etc……I’m sure everyone wants to know this as well.”

    The best way to answer this is by saying (from Becky):

    “I would FIRST state that, as part of our website work, we optimize your site so that google gets signals as to what your site is about (spiritual counseling, etc.) However, there are a lot of factors that Google considers when ranking sites, so often, more pages are needed and more time is needed in order for you to rank for your desired terms.

    Google places is a vehicle that can also help your ability to rank and get traffic. We can talk with you about this work, as well.

    Regarding showing up for searches for your name, your website should be the biggest signal online for your name, and google should serve up your site if your name is searched, however, we cannot control this. It may need to be looked at later, if your site does not come up when your name is searched as this sometimes does happen.

    Adwords is the fastest way to get traffic online. Once a campaign is created, you can be on page 1 on day 1. You need to pay use to create your campaign, and then pay google click charges.

    Finally, at the end, you can include suggestions to also do traditional marketing.”

     
  • Meagan Vitek 5:58 pm on February 17, 2014 Permalink |
    Tags:   

    Categories: Project Coordinators ( 113 )

    If a client wants to update their own Google Places citations, what should we tell them to do? 

    Stuart Fensterheim wants to do his own citations for his Google Places listing. What is the best thing to tell him?

     
    • Meagan Vitek 8:41 pm on February 17, 2014 Permalink | Log in to Reply

      From Becky:

      “To update ones we’ve already done, we can send him the logins and he can do.

      To add more, he needs to find local and thematic directories and list his business there. We have a special paid tool that we use to find good ones. He’ll have to hunt. He should only submit to 10/month.

      Anymore advice on that and he needs to pay for consulting. We’ve invested a lot in learning how to do it effectively and we can’t train him for free.”

  • Daryl Monte 11:32 pm on February 11, 2014 Permalink |
    Tags:   

    Categories: Project Coordinators ( 113 )

    How to Check Uncompleted Tasks Assigned to People In LGED 

    1. Go to Reports and Filters and choose Assignments (http://screencast.com/t/abuFxjQfhw)
    2. Under Assigned To, select “Selected Users are Assigned or Responsible”
    3. Under Completed On, select “Not Yet Completed”
    4. Under Group By, select “Assignee”
    5. You can select “Project” under Additional Column #1
    6. Leave everything as is. This is how it will look – http://screencast.com/t/ehSRtVVz
    7. Click Run and list of items will show up similar to this – http://screencast.com/t/ceBCEhAZYdaH
    8. If you are satisfied with the results, just click on the greyish part on top (http://screencast.com/t/NbXaLeoMqK) then click Save Changes and the name the it so we wouldn’t have to do that every time.

    P.S. Next time you want to check the uncompleted tasks, just choose the custom search you recreated under Save Filters – http://screencast.com/t/FBEY2nFyf2K

     
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