When considering a user’s mobile experience, there are typically two approaches.
1 – The use of Responsive themes, which strive to mimic a consistent user experience across devices, responding, client-side, to the device being used. This is popular right now, is affordable, and works for most “blog” type sites. It is affordable because there is one set of code generated, regardless of the device accessing it. It is not perfect, however.
2 – Custom mobile design for each type of device, the benefits being that you can individually design what you will show and how you will show it for each device, to ensure optimal user experience regardless of platform. The downside of this is that it is “custom” and you can incur 3 times the design cost for one website.
There are plugins that make designing custom mobile presentation easier (such as WPTouch) however, it still takes time, and with each additional design change, going forward, you need to check the changes across devices and often adjust the WPtouch settings to make it work. These plugins also need to be applied to non-responsive themes.
The therapy private practice world is one where:
- website layout / design is usually neglected
- mobile considerations are non-existent
- affordability is crucial
The decision to choose responsive design to address our mobile strategy is one that weighs these factors. It has paid off for us in that we can provide our clients with much better marketing assets than they previously had, and this approach is affordable for these clients.
With any design decision, we are always shooting for “better user experience for the majority”. If you look at the users who visit your site, today, you will most likely find that the majority are made up of desktop and tablet users. This is a breakout for one of our therapists and is fairly typical:
86% of his site visitors are desktop or tablet users and will have a good user experience with responsive design.
(Also, we must take into account the fact that heavy mobile users have become very accustomed to alternate navigation, anyway, and are not hindered by it.)
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