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  • Meagan Vitek 6:29 pm on December 6, 2013 Permalink |
    Tags: , , project coordinator tools,   
    Categories: Project Coordinators ( 113 )

    What exactly is Mailpoet? 

    What is Mailpoet?

    Mailpoet (formally wysija) is a newsletter and autoresponder plugin for a wordpress website. The plugin allows you to easily create newsletters to send out to your email list, while ultimately growing your email list.

    At Counselingwise, we set up Mailpoet on client’s websites as an easy way to grow their contact list. We usually do this by adding Free Report(s) to their site, which provides free valuable information to potential clients, while requiring an email address. Once the client has obtainined their email address, they can then send various email newsletters, as a constant reminder. This will increase the chance of contact in the future.

    Mailpoet also allows you to see your subscribers behavior with newsletter specific analytics on how many people opened, clicked, bounced and unsubscribed.

     

  • Meagan Vitek 6:26 pm on December 6, 2013 Permalink |
    Tags: , , project coordinator tools   
    Categories: Project Coordinators ( 113 )

    Mailpoet: Good Info Before Clients Import Subscribers 

    Checklist Before Importing Subscribers (from Mailpoet website)

    1. I’m using a list from my other website:

    • Although your sites might be similar, your other website’s subscribers didn’t ask to receive your emails. Our recommendation: don’t import.
    • Possible consequences: you run a good chance of being marked as spam. Or worst, blocked entirely from Internet Service Providers.
    • Solution: send a newsletter to your other site’s subscribers and invite them to join your new list. Link to a subscription form on a page of your site!

    2. I’m importing another department’s list

    • It’s tempting to use your company’s other list for your own project. We know, we’ve been there. Our recommendation: don’t import.
    • Possible consequences: you run a good chance of being marked as spam. Or worst: blocked entirely from Internet Service Providers.
    • Solution: ask the other department to invite their subscribers to join your new newsletter’s list. Link to a subscription form on a page of your site!

    3. I have an old list…

    • You can if your list is not over 2 years old and if your list was used for your the same website.
    • Possible consequences: addresses that don’t exist anymore will bounce. If Gmail, Yahoo, Hotmail or any other receiving server notices this, they might block you. Getting unblocked is very difficult.
    • Solution: send your newsletters to only 100 or 200 emails. If the bounce rate is under 5%, you can send to all.

    4. My personal address book

    • This is not a good idea.
    • Solution: we recommend that you send a personal email to your personal contacts with a link to a page where they can subscribe.

    5. Collected business cards

    • If you don’t clearly say to those who give you their business cards that they’ll join your mailing list, consider yourself a spammer!
    • Solution: send them a personal email with a link to a subscription form on a page of your site.

    6. I’m switching to MailPoet from another emailing solution

    • Go ahead. You should be good.
     

  • Meagan Vitek 6:24 pm on December 6, 2013 Permalink |
    Tags: , , , project coordinator tools   
    Categories: Project Coordinators ( 113 )

    Mailpoet: How to Avoid Being Marked as Spam 

    These may be useful to know if your client has questions about Mailpoet! (From the Mailpoet website)

    6 rules to follow to avoid being a spammer:

    • Don’t send unsolicited emails to people that didn’t subscribe to your site.
    • Send from a professional SMTP server. We’ve partnered with a few to give you some deals. (CW recommends ElasticEmail)
    • Write enough text. Spam filters dislike emails with more than 3 or 4 images.
    • Avoid “spammy” words, such as: “free,” “unbelievable,” “Dear,” “Viagra”
    • Include a legitimate physical address in your footer. This can be added in your MailPoet settings.
    • Be clear of where you send from: SMTP providers can be authenticated as legitimate senders of emails using your domain name. That’s done with a an SPF record.
     

  • Meagan Vitek 6:19 pm on December 6, 2013 Permalink |
    Tags: , , project coordinator tools   
    Categories: All ( 65 )

    Helpful videos for client’s who have questions about Mailpoet 

    Here are some video tutorials for clients looking for Mailpoet guidance:

    http://support.mailpoet.com/knowledgebase/video-guide-for-beginners/

     

  • Juliette Cook 2:37 pm on November 21, 2013 Permalink |
    Tags: pixel ruler, project coordinator tools,   
    Categories: Project Coordinators | Wordpress Developers ( 113 )

    Great Pixel tool for developers and PC’s 

    Hi all,

    This is a great tool to use when a PC isn’t sure of the size an image should be, when ‘make it smaller’ just won’t cut it and we as PC’s need to give exact dimensions. It is super useful to give a developer the exact pixel dimensions so that there is a lot less guesswork/back and forth and time spent on a task.

    It is called PixelWindow and it is FREE on itunes. i got mine for the mac. https://itunes.apple.com/us/app/pixelwindow/id503739894?mt=12

    hooray!

     

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