What exactly is Mailpoet?

What is Mailpoet?

Mailpoet (formally wysija) is a newsletter and autoresponder plugin for a wordpress website. The plugin allows you to easily create newsletters to send out to your email list, while ultimately growing your email list.

At Counselingwise, we set up Mailpoet on client’s websites as an easy way to grow their contact list. We usually do this by adding Free Report(s) to their site, which provides free valuable information to potential clients, while requiring an email address. Once the client has obtainined their email address, they can then send various email newsletters, as a constant reminder. This will increase the chance of contact in the future.

Mailpoet also allows you to see your subscribers behavior with newsletter specific analytics on how many people opened, clicked, bounced and unsubscribed.