Mailpoet: How to Avoid Being Marked as Spam

These may be useful to know if your client has questions about Mailpoet! (From the Mailpoet website)

6 rules to follow to avoid being a spammer:

  • Don’t send unsolicited emails to people that didn’t subscribe to your site.
  • Send from a professional SMTP server. We’ve partnered with a few to give you some deals. (CW recommends ElasticEmail)
  • Write enough text. Spam filters dislike emails with more than 3 or 4 images.
  • Avoid “spammy” words, such as: “free,” “unbelievable,” “Dear,” “Viagra”
  • Include a legitimate physical address in your footer. This can be added in your MailPoet settings.
  • Be clear of where you send from: SMTP providers can be authenticated as legitimate senders of emails using your domain name. That’s done with a an SPF record.