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  • Jessie Lucier 10:43 pm on January 14, 2014 Permalink |
    Tags: , questionnaire   
    Categories: MM and Report Writers ( 19 )

    Questionnaire For Free Report Interviews 

    Counseling Wise – How To Write A Free Report – Questionnaire

    Before beginning the interview, your client needs to have completed the Dig Deep Exercise and decided on the specific topic/working title for the report. You should have also determined whether the report will consist of tips/steps or if it will be an assessment. Use the following questions to flesh out the content you’ll need to write the report.

    1. What is your potential client’s problem/pain related to this issue? What concerns do they have? What are they worrying about?
    2. How common is this problem?  How is it possible to feel better? Are there actions they can take to alleviate their pain? Have others learned ways to feel better?
    3. What are three objections/concerns/questions a client might express about their perceived ability or inability to feel better? How would you address each if you were speaking directly to a potential client?
    4. Go through each individual tip, step or assessment question. Create a subtitle for each tip/step/question. For each step/tip/question, ask your client to walk you through relevant information. If it’s a tip or step, ask how it can help, when it should be done, how long someone should try it for… If it’s an assessment question, ask the therapist what a yes or a no to a question means. Ask about how someone could improve their situation if the question applies to them.
    5. How can someone apply these tips/steps to their life? OR, how can someone use this assessment to determine if a problem exists?
    6. What would you say to a client to provide them with hope about their problem?
    7. How could counseling with you help them gain more clarity/relief/improvement concerning the problem cited in the report? How could counseling with you help them with other, related issues? Why/how is therapy – particularly your practice – effective at treating this issue?
    8. What success have you had in the past treating clients with similar problems? Please give 1-3 specific examples.
    9. Ask that the therapist send you a brief bio to include at the end.

    The above questions should/can be used as a guideline. You may need to tweak, add or omit questions to collect information relevant to the specific topic of the report.

     

  • Jessie Lucier 5:03 pm on December 2, 2013 Permalink |
    Tags: Group practices, Interview, , questionnaire   
    Categories: MM and Report Writers ( 19 )

    Marketing Message Content Development – Interview Questionnaire for Group Practices 

    Marketing Message Content Development – Group practices  

    Note: Each marketing message is specific to one issue or population you work with.  In our upcoming phone call, we’ll be talking about the marketing message for this page on your site:

    Identifying your client and their problem(s):

    The DIG DEEP Exercise

    In order to write a strong marketing message, we need to crawl into the skin of your potential client. The more specific your message is and the more spot on it is about what your potential client is feeling, the more they will perk up and pay attention to what you’re saying.

    We’ll review the following questions (all that are applicable) on the phone together.  Don’t feel like you need to write out full answers ahead of time.  Jotting some notes down before our call won’t hurt.

    For the Issue/Population correlated with the page noted above….

    1. Who is your ideal client? Individual adults? Children? Couples? Families?

    2. Is your ideal client the person who will be contacting you to seek out your services? If not, who will? Note – the rest of the questions need to focus on the person looking for the therapist… This is your prospect and this is the person you need to be thinking of.

    3. What is the relationship status of this person (the person shopping for a therapist)? (single, partnered, married, divorced)

    4. Who does this person live with?

    5. What does this person do for a living?

    6. Gender?

    7. Age range?

    8. What keeps them awake at night, worrying, in pain, or just frustrated, lying in bed, eyes open, staring at the ceiling?

    9. What is their single biggest problem (related to this issue) that causes them the most pain or frustration?

    10. TAKE TIME WITH THIS ONE: What do they secretly, privately desire most? Become your potential client and finish this sentence. “If I could just ______________.”

    11. Describe a typical day for your potential client as it relates to their problem.

    Offering Hope/Solution and How/Why you can help:

    How common is this issue?

    How effective is therapy in treating/helping people through this issue? Why is it effective? How can therapy help?

    What would you say to a potential client to provide them with hope about this issue?

    Addressing Possible Objections

    What are the three most common objections/fears about seeking therapy for this issue that your client population has/could express?  (i.e. for couples, often one person doesn’t want to come to therapy – they think it’s not needed)

    What would you say to a potential client if they were sitting in your office expressing these – how would you ease their fear/concerns?

     

     

     

  • Jessie Lucier 4:57 pm on December 2, 2013 Permalink |
    Tags: , , , questionnaire   
    Categories: MM and Report Writers ( 19 )

    About Me Questionnaire For Bio Interviews 

    About Me Questionnaire

    About pages are the second most often clicked-on website pages. From your About page, you want your potential clients to like you, remember you, trust you and find you credible.

    For most of us, writing about ourselves is hard.  So, in this interview, just let it flow.  Don’t censor.  The writer will take the job of integrating information to make you sound likeable, trustable, and credible.  And, you can edit out anything you don’t like.  So just relax and enjoy the interview!

    Believe it or not, 10-15% of your About page text should be fascinating details about you that have no bearing on your therapeutic or interpersonal skills. If you share that you’re allergic to kumquats or that you once created a paperclip chain that was a mile long, you share your sense of humor and make yourself loveable.

    Please think about the questions, below, before our call.

    Why are you a therapist?

     

    What is your specialty or specialties, and what inspired you to pursue your specific therapy focus(es)?

     

    How does your family or history impact, clarify or add to your work? (Note: nothing too personal, here, but if mom and dad were therapists, or teachers, we can see a trend in the family.  If you moved to another country as a child and had to learn how to build bridges with people, that’s a skill you bring to the therapy office…)

     

    What personal experience do you have that could be relevant or relatable to your ideal clients? (Example: If you used to work in the corporate world and understand that stress, you can help people find life balance…)

     

    What makes you memorable? (Thinking about friends from college that you still remember can be helpful. What is/was it about these people that standout? What do you think people remember best about you?)

     

    What is important to you outside of your work?

     

    What are your hobbies, passions, interests?

     

    What makes YOU unique? What makes your practice unique?

     

    Are you involved in your community? If so, in what ways?

     

    What is your education; degrees?

     

    Do you have any advanced or specific training?

     

    Any public appearances, publications…?

     

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