I’m providing the link to the sample report cover here so it’s easy to find.
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Becky DeGrossa
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Becky DeGrossa
Calling all Free Reports! Writers and PCs, please respond!
I’d like to build a list of all the free reports we’ve done. Thus far, I have the free reports on these pages, but I know there are more:
http://www.orensteinsolutions.com/marriage-counseling/
http://janerubinphd.com/Writers and PCs, please respond with others you’ve helped with.
Thanks.
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Jessie Lucier
Questionnaire For Free Report Interviews
Counseling Wise – How To Write A Free Report – Questionnaire
Before beginning the interview, your client needs to have completed the Dig Deep Exercise and decided on the specific topic/working title for the report. You should have also determined whether the report will consist of tips/steps or if it will be an assessment. Use the following questions to flesh out the content you’ll need to write the report.
- What is your potential client’s problem/pain related to this issue? What concerns do they have? What are they worrying about?
- How common is this problem? How is it possible to feel better? Are there actions they can take to alleviate their pain? Have others learned ways to feel better?
- What are three objections/concerns/questions a client might express about their perceived ability or inability to feel better? How would you address each if you were speaking directly to a potential client?
- Go through each individual tip, step or assessment question. Create a subtitle for each tip/step/question. For each step/tip/question, ask your client to walk you through relevant information. If it’s a tip or step, ask how it can help, when it should be done, how long someone should try it for… If it’s an assessment question, ask the therapist what a yes or a no to a question means. Ask about how someone could improve their situation if the question applies to them.
- How can someone apply these tips/steps to their life? OR, how can someone use this assessment to determine if a problem exists?
- What would you say to a client to provide them with hope about their problem?
- How could counseling with you help them gain more clarity/relief/improvement concerning the problem cited in the report? How could counseling with you help them with other, related issues? Why/how is therapy – particularly your practice – effective at treating this issue?
- What success have you had in the past treating clients with similar problems? Please give 1-3 specific examples.
- Ask that the therapist send you a brief bio to include at the end.
The above questions should/can be used as a guideline. You may need to tweak, add or omit questions to collect information relevant to the specific topic of the report.
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Jessie Lucier
Examples of Free Reports
See an attachment of an assessment/steps/tips combo free report here:
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Becky DeGrossa
Hey Jessie – who did the formatting on Orenstein’s report?
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Jessie Lucier
Her assistant did. Looks great, right?
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Becky DeGrossa
Yes, but not one we want to promote. It requires InDesign which is quite expensive and not something we use. Her “assistant” is really Angela who is a designer 🙂 So, I’m actually going to take that out… Do you have a word doc of the copy for this report? If so, please send to me.
Thanks,
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Jessie Lucier
The Dig Deep Exercise
The DIG DEEP Exercise
In order to write a strong marketing message or free report, we need to crawl into the skin of your potential client. The more specific your message is and the more spot on it is about what your potential client is feeling, the more they will perk up and pay attention to what you’re saying.
For the Issue/Population correlated with the message or free report we’re working on….
1. Who is your ideal client? Individual adults? Children? Couples? Families?
2. Is your ideal client the person who will be contacting you to seek out your services? If not, who will? Note – the rest of the questions need to focus on the person looking for the therapist… This is your prospect and this is the person you need to be thinking of.
3. What is the relationship status of this person (the person shopping for a therapist)? (single, partnered, married, divorced)
4. Who does this person live with?
5. What does this person do for a living?
6. Gender?
7. Age range?
8. What keeps them awake at night, worrying, in pain, or just frustrated, lying in bed, eyes open, staring at the ceiling?
9. What is their single biggest problem (related to this issue) that causes them the most pain or frustration?
10. TAKE TIME WITH THIS ONE: What do they secretly, privately desire most? Become your potential client and finish this sentence. “If I could just ______________.”
11. Describe a typical day for your potential client as it relates to their problem.
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