The Dig Deep Exercise

The DIG DEEP Exercise

In order to write a strong marketing message or free report, we need to crawl into the skin of your potential client. The more specific your message is and the more spot on it is about what your potential client is feeling, the more they will perk up and pay attention to what you’re saying.

For the Issue/Population correlated with the message or free report we’re working on….

1. Who is your ideal client? Individual adults? Children? Couples? Families?

2. Is your ideal client the person who will be contacting you to seek out your services? If not, who will? Note – the rest of the questions need to focus on the person looking for the therapist… This is your prospect and this is the person you need to be thinking of.

3. What is the relationship status of this person (the person shopping for a therapist)? (single, partnered, married, divorced)

4. Who does this person live with?

5. What does this person do for a living?

6. Gender?

7. Age range?

8. What keeps them awake at night, worrying, in pain, or just frustrated, lying in bed, eyes open, staring at the ceiling?

9. What is their single biggest problem (related to this issue) that causes them the most pain or frustration?

10. TAKE TIME WITH THIS ONE: What do they secretly, privately desire most? Become your potential client and finish this sentence. “If I could just ______________.”

11. Describe a typical day for your potential client as it relates to their problem.