Mailpoet: Good Info Before Clients Import Subscribers

Checklist Before Importing Subscribers (from Mailpoet website)

1. I’m using a list from my other website:

  • Although your sites might be similar, your other website’s subscribers didn’t ask to receive your emails. Our recommendation: don’t import.
  • Possible consequences: you run a good chance of being marked as spam. Or worst, blocked entirely from Internet Service Providers.
  • Solution: send a newsletter to your other site’s subscribers and invite them to join your new list. Link to a subscription form on a page of your site!

2. I’m importing another department’s list

  • It’s tempting to use your company’s other list for your own project. We know, we’ve been there. Our recommendation: don’t import.
  • Possible consequences: you run a good chance of being marked as spam. Or worst: blocked entirely from Internet Service Providers.
  • Solution: ask the other department to invite their subscribers to join your new newsletter’s list. Link to a subscription form on a page of your site!

3. I have an old list…

  • You can if your list is not over 2 years old and if your list was used for your the same website.
  • Possible consequences: addresses that don’t exist anymore will bounce. If Gmail, Yahoo, Hotmail or any other receiving server notices this, they might block you. Getting unblocked is very difficult.
  • Solution: send your newsletters to only 100 or 200 emails. If the bounce rate is under 5%, you can send to all.

4. My personal address book

  • This is not a good idea.
  • Solution: we recommend that you send a personal email to your personal contacts with a link to a page where they can subscribe.

5. Collected business cards

  • If you don’t clearly say to those who give you their business cards that they’ll join your mailing list, consider yourself a spammer!
  • Solution: send them a personal email with a link to a subscription form on a page of your site.

6. I’m switching to MailPoet from another emailing solution

  • Go ahead. You should be good.